Youtube, the phenomenally successful site for sharing videos, is to be bought by Google in surely what will serve to be a classic case study in asserting dominance in a market place.

Youtube, which has become a staple feature of browsing online is in fact less than a year old and will be bought for the princely figure of $1.65 billion, It’s co-founder, Chad Hurley, contends Youtube will maintain its independence and identity to a significant degree.