Now here is advertising. A nine minute ad for a bottle of wine based on the idea of Martin Scorscese embarking on a project to bring 3 pages of a never completed Hitchcock script to the screen, encompassing both a mockumentary style format and the eventual outcome of the recreation - a gorgeous homage to Hitchcock. Is it all cheapened by the fact this is an ad? - probably, but the sense of reverance for the great director running throughout and Scorscese’s input more than earns your viewing time.