Two Cork boys done good, having emerged from the Ballymaloe Cookery School, have by all accounts carved out a thriving business for themselves. I tried one of their soups today and was impressed. They won last years Golden Spider award for Best Website and indeed the site has proved suitably distracting exercise browsing around it these past few minutes - I imagine though the forum is what keeps people coming back, the ethos of the site and the products creates a sense of foodie heaven.