I’ll let the text from the website do the pitch, it had me at the 9th word!

(www.firebox.com)

Specifically designed to expedite the delivery of cold lager to waiting mitts, this nifty battery-operated ice bucket is the ultimate in decadence for any self-respecting layabout. Simply fill it with ice, bung in the beers (or, heaven forbid, something non-alcoholic) and relax as you dispatch its lagery contents to fellow boozers (up to 30ft away) via a bottle top inspired handheld transmitter.