Today, April 22nd is Earth Day, yet another green event that just can’t see to catch the attention of the masses. Coverage by and large has negative connotations - ongoing irreparable damage seems to be the order of the day. This Washington Post article deconstructs any benefits associated with a food to oil programme sanctioned […]
Greenwashing
Writes ck on March 31st, 2008
Read More: Environment/ Climate Change, Press, Science & Technology
To be seen to be green is emerging as an all imporant marketing tool for any number of products. There is interesting reading in this article from the UK Independent on the false claims of envronmental friendliness made by a number of companies. Information is the most important tool in creating an awareness of climate […]